REPORTER INFORMATION

Equifax values the coverage it receives in local, regional, national and international print and broadcast media outlets and strives to accommodate all media representatives in a timely manner. Our executives and managers are available to discuss the company's activities, products, services and policies with media representatives on reasonable notice.

All Equifax staff and field offices follow guidance to contact the Equifax Public Relations office in Atlanta before talking to the media. Since the person initially contacted may not be the person who can best discuss the topic of interest, the public relations office will contact the media representative, determine the nature of the inquiry and arrange an interview with the person most knowledgeable in the area.

Equifax Public Relations makes every effort to get back to a reporter on the same day he or she calls and to arrange interviews that will accommodate deadlines. Media points of contact:

Equifax can be both a source and a resource for reporters seeking information in the following areas of expertise:

Information solutions for industry
Transaction processing
Credit Card processing (especially for credit unions and independent banks)
Check authorization (verification and guarantee services)
Consumer credit information
Credit marketing
Predictive behavioral modeling
Electronic Commerce (digital certificates, directories, remote authentication.)
Knowledge Engineering (customer relationship management, loyalty, target/database marketing)
International operations and Global Commerce
Consumer privacy issues
Consumer education
Economic Value Added (EVA)