Committed to bring our clients cutting-edge, innovative products that will revolutionize the client customer relationship in the twenty-first century. Equifax has created Equifax Knowledge Engineering--one of the world's premiere data mining, database marketing and analytics modeling organizations.

To remain competitive, you need tools which no longer merely analyze costs, but tools which help you understand your customers better. Our analytical solutions tools use the power of information to improve your strategic master plan and enhance knowledge-based decision making.

We can help you:

Increase Customer Loyalty--Getting the right customers and keeping them is true marketing success.

We offer an innovative suite of "Loyalty Engineering" products, designed to identify and track consumer trends, and offer new insight and understanding into consumer behavior:

• Loyalty Analytics
• Knowledge Insights
• Benchmarking and Performance Indices

Enhance Customer Knowledge--Knowing your customer and having that information at your fingertips when you need it is the foundation of competitive differentiation.

You need to make accurate, fact-based decisions about risk and profitability, prospecting and retention, attrition and migration, marketing and cross-selling. Our vast consumer information resources represent the most comprehensive source for time series consumer credit, demographic and sociographic data available in the marketplace:

• Prospect Database & Xprt Software
• Attrition Destination
• Wallet Navigator™
• Behavior Modeling
• Propensity Analytics

Improve Customer Profitability--Satisfied, loyal customers lead to a better bottom line.
Our risk management analytics utilize sophisticated, leading-edge data mining and scoring to evaluate those prospects and customers that are most valuable to you. Our credit risk tools combine risk management and marketing segmentation for improving customer level decision making. Our portfolio of products includes:

• Customized Solutions
• Bankruptcy Navigator Index® '99
• Equifax Income Predictor^sm
• Equifax Risk Scoresm '98
• The Mortgage Score®
• Equifax Recovery Index^sm
• Bankcard & Retail Usage Predictor®
• Customer Churn
• Prospect Identification
• Equifax Risk Score-Non Prime^sm
• Equis®
  
  

Today, we are working with some of the world's most visible corporations. To find out more about how Equifax Knowledge Engineering can work for you, please contact a specialists at an Equifax Knowledge Engineering Center.

Or email us at knowledge@equifax.com.