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Equifax
and IBM bring trust to e-business
Equifax and IBM announced services and software that bring new levels
of trust to e-business by helping customers identify the people
and organizations with whom they do business online. These offerings
are designed to give customers the confidence that electronic commerce
is as safe and secure as commerce is today in the physical world.
The Challenge
for Global Electronic Commerce
The benefits of electronic commerce are tremendous for consumers
and businesses: convenience, economy, choice and reach. But, amid
the widespread concerns about privacy and security, lurks an unknown
which is undermining public confidence and impeding explosive growth.
Until concerns about trust are addressed, the brave new world of
e-commerce will be on "virtual" hold.
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