Point-of-Sale decision support for approving new demand deposit accounts and cross-selling additional services. Equifax Decision Power delivers consistent, easy-to-understand action messages to sales representatives for approving new accounts and offering additional services to qualified customers. Drawing on the nation's largest credit reporting database, Equifax Decision Power combines advanced risk modelling techniques and either your own risk-assessment criteria or your choice of Equifax's multi-level risk assessment criteria. Making it easy to expand market share. Improve Profitability. Develop long-term customer relationships and reduce attrition.

On-line, proactive cross-selling plus centralized control of your credit policy

Equifax Decision Power:

• Automatically returns objective action messages, helping provide centralized credit policy control and supporting compliance with the Fair Credit Reporting Act
• Allows sales representatives at all locations to make immediate, sound cross-selling decisions — with no later rejections
• Reduces charge-off risk by combining credit scoring with access to historic bad-
  check information to qualify demand deposit applicants
• Delivers proven fraud protection through SAFESCAN^® — an Equifax system that
  alerts you to known and potentially fraudulent information elements
• Eliminates the expense of processing non-creditworthy applications

• A cost-effective solution for increasing profitability and expanding customer relationships

  
  

Equifax Decision Power is part of a growing family of innovative products and services that comprise the Equifax Total Solution — your strategic master plan for
growth and control. Call 1-800-879-1025 to contact an Equifax representative today.