Card Enhancements and Rewards

The competitive environment of the card industry drives issuers to enhance their cards with enticing benefits. Equifax financial clients choose from a selection of card programs designed to differentiate their cards, build outstanding balances, and increase loyalty. Because of the large number of financial institutions using the card processing services of Equifax, clients enjoy significant economies of scale plus highly attractive and competitive programs.

A financial institution offers a program that best meets the needs of potential and existing cardholders in their market, while attacking the competition of even the national issuers head-on.

Loyalty Programs

Adding ScoreCard Bonus Points to a portfolio affords cardholders the privilege of receiving a point for every dollar transaction. Cardholders redeem points for a wide selection of merchandise and travel rewards. The ScoreCard CashBack plan provides a tiered or 1% rebate paid to cardholders on all retail transactions made over a year.

Outstanding Balance Program

The LetterChecks product provides credit card checks that give cardholders access to their credit line where cards are not accepted. The fully automated program routes all checks back to Equifax for authorization and posting. An added benefit-cardholders execute balance transfers with ease through the LetterChecks program.

Value-added/Differentiating Programs

The Enhancement Program offers discount travel, one-stop shopping, desirable insurance and peace-of-mind security benefits combined in various packages that help boost the value perception of an institution's card. Institutions choose from six different levels that include everything from a few services to bevy of benefits.

Cardholder paid credit protection programs protect cardholders credit rating while ensuring payment on account in the event of death, involuntary unemployment and disability. Equifax offers a completely automated system that calculates the individual premiums, bills the cardholder, and pays the insurance company.

Call Equifax Marketing Services at 800 215-6280, ext. 72111 or write us at 11601 Roosevelt Blvd. TA 60; St. Petersburg, FL 33716