Debit Card Processing

Equifax offers a full range of Debit/EFT processing including multiple authorization options, settlement, and card management. Services available to debit issuers include back-office support, risk tools and management, marketing, and client relations.

Equifax offers world class client service through a pyramid of debit processing and servicing options.

• Authorization Services: Offline, CheckCard II, Gateway Services, Online POS, ATM Terminal Driving, and Regional ATM Access.
• Back-Office Support: Accounting Support, Chargebacks and ATM Adjustments, Client Relations, Technical Support, Communications, Conversions, Implementation, Plastics Production, Plastic Services, Report Production, and Settlement.
• Risk Management Tools: Card Activation, Neural Net(s), Cardholder Select PINs, CVV/CVC, CVV2/CVC2, and Fraud Consultation and Investigation services.
• Marketing tools: LetterChecks, ScoreCard, Insurance Products, In-Branch Promotions including Applications, Statement Inserts, Brochures, and Posters.

Debit Cards provide a range of benefits.

• Cardholders find debit cards easier to use than checks with more merchant acceptability.
• Cardholders access their checking account without coming into the institution, minimizing teller operating expense while generating interchange income on every transaction.
• Debit cards give cardholders security by eliminating the need to carry cash.
• Financial institutions receive interchange income, fee income, and potential interest income from overdraft lines of credit.
• Debit card activity is greater than credit card activity generating increased interchange income.
• A debit card program requires minimal start-up investment.
• Debit cards replace cash and check transactions, leaving credit card usage unaffected. In fact, studies show that credit card use increases with the introduction of a debit card program.
• A debit program compliments a credit card program and offers customers more options.

For new sales contact Robert Peterson at 800-215-6280, extension 72503.
Existing Equifax Card Processing Clients, please contact your Client Relations Representative.
For general debit service questions, please contact Chuck Cashman, AVP Debit Product Management at 608-836-2488, chuck.w.cashman@equifax.com, 1850 Deming Way, Middleton, WI 53562, W163.