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Dave Mooney
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Dave Petro EVP, IBAA
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IBAA BANCARD OFFERS EQUIFAX’S INTERNET BANKING SERVICES TO AFFILIATED BANKS

IBAA Will Work Exclusively with Equifax to Offer Internet Banking Service to 5,000 Community Bank Members of IBAA.


ATLANTA, November 17, 1998 -- Equifax Card Solutions and IBAA Bancard announced today they have signed a letter of intent to offer Internet PC Banking services to all 5,000 community bank members of the Independent Bankers Association of America, upon successful completion of beta testing.

With Internet PC Banking, participating community banks can offer customers secure access to banking accounts and credit card statement information via personal computers. In addition to standard banking functions - balance inquiries, transaction history, account transfers, payments, and product information - customers can monitor and pay their credit card balances via the Internet.

"We’re pleased that Bancard is working with us on this project toward its successful conclusion. With PC banking, thousands of IBAA member banks across the country can offer the convenience of Internet PC Banking," says Jerry Hines, Equifax senior vice president. "Internet banking via personal computer will reinforce the ties between community banks and their customers, really connect the customers to their information, and deliver the ultimate in service and convenience."

According to Ken Guenther, IBAA executive vice president, "Offering Internet banking will augment the edge community banks have in the marketplace by combining their reputation for personal service with the power of the personal computer. IBAA member banks provide superior service to their clientele, and with Internet PC Banking services, information is just a keystroke away. The IBAA family is delighted to be working with Equifax on the development of this superior product," says Mr. Guenther.

Through Goldleaf Technologies, a wholly owned Equifax subsidiary, clients can offer electronic banking services to customers nationwide. Internet Banking is the newest component of Goldleaf’s proven CustomerLink suite of electronic business solutions. Other modules include Cash Management, Telephone Banking, and ACH Origination. Goldleaf has offered electronic banking systems since 1990; today more than 1,400 clients are using the software at over 8,000 locations. Clients report increased market share and revenues -- and decreased operating costs -- as consumers conduct business from their homes or offices rather than at clients’ institutions.

"Reaching out to the community is what we’re driving at and Internet PC Banking provides the avenue," says Dick Mount, IBAA Bancard Board Chairman and president and CEO of Saratoga National Bank in Saratoga, California. "Customers were asking for service that saves them a trip to our bank. Staying in tune with the needs of our community is key and PC banking fits the lifestyle of our busy customers."

"We were looking for new ways to deliver quality service to customers, and electronic banking takes us right inside each customer’s home or office," says Jim Tribbett, president and CEO of Bank of Whitman in Colfax, Washington. "Our customers really appreciate the convenience of accessing their accounts from anywhere. This product will provide that ability and will draw us closer to our customers in ways we never imagined."

IBAA Bancard was launched in 1985 by the Independent Bankers Association of America and provides community banks with the opportunity to become independent issuers of Visa and MasterCard credit and debit cards, as well as ATM services. IBAA Bancard is the only national card program dedicated exclusively to the payment system needs of the nation’s community banks.

EQUIFAX (NYSE:EFX) is a worldwide leader in shaping global commerce by bringing buyers and sellers together through its information, transaction processing, consulting and knowledge-based businesses. Equifax serves the banking, financial, retail, credit card, telecommunications/utilities, transportation and healthcare industries and government. Founded in 1899, Atlanta-based Equifax today has 14,000 employees in 18 countries and sales in more than 40 countries. Revenues for the 12 months ended September 30, 1998, were more than $1.5 billion. For more Equifax information, visit the company’s Internet web site at http://www.equifax.com.

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Statements in this press release that relate to future plans, objectives, expectations, performance, events and the like are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements. Those factors could include worldwide and U.S. economic conditions, changes in demand for the company’s products and services, risks associated with the integration of acquisitions and other investments, and other factors discussed in the "forward-looking information" section in the management’s discussion and analysis included in the company’s annual report on Form 10-K for the year ended December 31, 1997.

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