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Dave Mooney
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EQUIFAX
CELEBRATES 100 YEARS
OF FORWARD MOMENTUM
Growth, Innovation, Technology and People
Drive Centennial Company into Second Century in Business

ATLANTA, March
22, 1999 -- Equifax, the Atlanta-based company that has progressed
steadily to an international $1.6 billion information solutions,
transaction processing and electronic commerce powerhouse doing
business on five continents, today celebrates 100 years of bringing
buyers and sellers together. On March 22, 1899, two brothers from
Tennessee, Guy and Cator Woolford, chose Atlanta as the place to
set up their small credit information shop. They called it Retail
Credit Company and it has been an integral part of Atlanta and Georgia
ever since. The company became Equifax in 1975.
Equifax today
is a household word in the world of international business, handling
or facilitating more than 10 million online transactions per day
for 300,000 customers around the world.
Today, Equifax
is a growth company -- constantly expanding its reach with sales
of its products and services in nearly 50 countries; increasing
its revenue, operating income, earnings per share and market capitalization
year after year; and introducing new solutions that make customers'
business decisions easier. Equifax was named to the list of FORTUNE
500 service companies in 1991 and to the S&P 500 Index in 1997.
It's an innovative
company -- moving from a commodity-oriented seller of reports to
a developer and provider of custom knowledge-based solutions in
information and transaction processing throughout the world.
It's a technology
company -- employing state-of-the-art systems using neural networks
and artificial intelligence to help its customers manage and mitigate
risk. Its recent launch of electronic commerce services brings security
and trust to transactions over the Internet. Equifax has been number
one in the "Atlanta Fast Tech 50" companies in the Atlanta
Business Chronicle for the past several years.
It's a people
company -- realizing that success in its endeavors is due to the
quality of its associates worldwide and stressing employee ownership
with stock options for every Equifax employee. In 1998 and again
in 1999, Equifax ranked third in FORTUNEs listing of "America's
Most Admired Companies" in the computer and data services category.
The Woolford
Brothers, although not from Georgia, chose Atlanta as the place
for their new company. Perhaps they had a vision of Atlanta as the
international city it is and saw the possibility that one day their
company would serve customers in many nations. That vision has come
true. Atlanta Mayor Bill Campbell has proclaimed today Equifax Day
in the city. Governor Roy Barnes has proclaimed today Equifax Day
in Georgia. Banners saluting the company's 100 years of contributions
to the economy of the city, state and nation fly along Atlanta streets
in both directions from the headquarters building at 1600 Peachtree
Street, north to Buckhead and South on Spring Street past the new
Equifax headquarters building under construction on Peachtree Street,
at the corner of Spring.
Equifax is
known for giving back to the communities where its employees work
and live. This year, Equifax launched its "Hearts and Hands"
program, an employee volunteer initiative that enables all employees
to achieve their highest potential. "Hearts and Hands"
encourages volunteerism and makes it easy by matching the many volunteer
opportunities with employees who want to make a difference in the
lives of others. While volunteering in communities is a reward in
itself, Equifax also adds its own rewards for volunteers. The "Century
Club" recognizes Equifax employees who volunteer 100 or more
hours. Those volunteers will be honored at an annual luncheon, and
a substantial contribution will be made in their name to the non-profit
organization of their choice.
Today, in every
community around the world where the Equifax logo is displayed --
across the United States and in Canada, the United Kingdom, Europe,
and Latin America -- associates are celebrating the company's birthday,
cutting into centennial cake and spending the day educating their
communities on the company's history and capabilities.
In the lobby
of the current headquarters, museum-quality display cases chronicle
the history of the company and the people who have contributed to
its 100 years of financial success. Many retired Equifax employees
have sent in items that portray the history of the company, from
the original policy on the wearing of hats and gloves in the office
to memos outlining business opportunities of the 1940s. The display
will occupy an honored place in the new headquarters building when
that state-of-the-art facility is completed later this year.
Thomas F. Chapman,
Equifax president and CEO, who now leads the company that the Woolfords
founded in the last year of the 19th century, has his eyes focused
squarely on the first years of the 21st century. "Although
today's Equifax is much different than the Woolfords' Retail Credit
Company, their respect for service to customers, care for employees
and integrity in all business transactions have continued through
this century of doing business. As a public company since 1965,
we add to those qualities our commitment to increasing value for
our shareholders, fostering innovation in technology and promoting
growth in our business. Equifax is a respected and trusted steward
of information of the 20th century and will continue its worldwide
industry leadership into the 21st Century," Chapman said.
Equifax (www.equifax.com),
a worldwide leader in shaping global commerce, brings buyers and
sellers together through its information management, transaction
processing and knowledge-based businesses. Atlanta-based Equifax
(NYSE: EFX) serves the financial services, retail, credit card,
telecommunications/utilities, transportation, information technology
and healthcare industries and government. Equifax adds knowledge,
expertise, convenience and security to provide value-added solutions
and processes for its customers wherever they do business, including
the Internet and other public networks. Entering its second century
in business, Equifax employs more than 14,000 associates in 18 countries
with sales in nearly 50 countries and has more than $1.6 billion
in revenue.
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