EQUIFAX AND UK YELLOW PAGES ENTER INTO STRATEGIC ALLIANCE

ATLANTA and LONDON, JUNE 22, 1998 -- Equifax today announced that it has entered into a major strategic alliance with the UK Yellow Pages Group, a division of British Telecommunications plc. The group is headquartered in Reading, Berkshire, England. The alliance comprises three elements: developing the most sophisticated business-to-business marketing capability in the United Kingdom market; joint product initiatives within e-commerce, new markets and stand-alone products, and support for value added reseller and outsourcing opportunities.

The strategic alliance will see UK Yellow Pages’ Business Database - the most comprehensive supplier of accurate business location data available in the UK today - enhanced with Equifax’s commercial database comprising information on companies’ directors and financial performance. Utilizing the innovative tools for which Equifax is an acknowledged leader in the consumer marketing arena, the mutual customers of The Business Database and Equifax will be able to conduct data mining and analysis to determine the profitability and key characteristics of customer databases. Customers will also be able to define and analyze their business markets, identify and select prospects as well as build and manage marketing databases to execute profitable sales and marketing campaigns.

For UK Yellow Pages, the alliance will initially satisfy a demand for value added services for customers of The Business Database. For Equifax, the alliance will enable the company to provide customers with a true ‘one stop’ solution for all their consumer and commercial customer prospecting and management needs.

Thomas F. Chapman, Equifax president and CEO, said, "This alliance with the UK Yellow Pages Group is another in a series of recent Equifax global initiatives to build information solution leadership. On June 8, the company announced a major alliance with IBM to provide security and trust for electronic commerce on the Internet, and just last week Equifax announced it had increased its ownership of its operations in Spain – ASNEF EQUIFAX – from 49 to 58 percent, resulting in approximately $35 million in revenue annually. Equifax is committed to growth and innovation worldwide."

Nick Bevan, Executive Vice President, Equifax, adds: "This is an exciting opportunity for Equifax. The strategic alliance with UK Yellow Pages has enormous scope. Both companies can capitalize upon their data, skills and expertise to provide a unique resource for businesses. The alliance will address a serious gap in the business to business market - an area which is growing rapidly through increased competition and the emergence of e-commerce. The development heralds a new era in customer acquisition and management."

John Condron, Managing Director, UK Yellow Pages, confirmed the significance of this alliance: "For some time we have been looking to add more value to our business-to-business services. Equifax was also looking to invest in the commercial marketing arena to leverage its expertise in consumer marketing services and has the integrity and creativity UK Yellow Pages demands.

"Business-to-business marketing services are just the start of what promises to be an enormously beneficial relationship as both companies work together to realize the opportunities which exist within e-commerce, in leading edge products and new markets. This alliance is a powerful combination of expertise and resources, which we believe puts us at the forefront of these new business areas," Condron added.

In the future, it is anticipated that initiatives from the alliance will address other aspects of business marketing, as well as providing information services for the commercial marketplace.

UK Yellow Pages is a division of British Telecommunications plc, providing a range of classified business information in the form of printed directories and electronic media to business and residential customers. UK Yellow Pages has over 3000 employees and revenue for the 12 months ending 1997 was £438 million. The company’s Internet site is at http://www.yell.co.uk.

Equifax’s worldwide knowledge-based information, transaction processing, consulting and software businesses are designed to bring buyers and sellers together, thus changing the shape of global commerce. Equifax serves the banking, financial, retail, credit card, telecommunications/utilities, automotive, government and health care industries. It is a leading supplier of business information solutions in Canada, the UK and Latin America. Equifax operates in 17 countries with sales in more than 40 countries. Founded in 1899 in Atlanta, Equifax (NYSE: EFX) today has 10,000 employees around the world. Revenues for the 12 months ended March 31, 1998, were more than $1.4 billion. Visit the company’s Internet web site at http://www.equifax.com. # # #

Statements in this press release that relate to future plans, objectives, expectations, performance, events and the like are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements. Those factors could include worldwide and U.S. economic conditions, changes in demand for the company’s products and services, risks associated with the integration of acquisitions and other investments, and other factors discussed in the "forward-looking information" section in the management’s discussion and analysis included in the company’s annual report on Form 10-K for the year ended December 31, 1997.