Contact:
Dave Mooney
Public Affairs, Equifax
404-885-8117 (o)
Equifax, Direct Systems Inc. To Jointly Market Online Refund Authorization For Retailers
ATLANTA, January 14, 1998 -- Equifax and Direct Systems, Inc., today announced
they will jointly market and distribute online refund authorization services to the retail sector.
Equifax Retail Solutions currently provides check authorization and verification services to
over 138,000 retail locations, significantly reducing the losses suffered by the retail sector due to
bad checks. 4/Refund Control from Direct Systems, Inc., provides a similar online authorization
and verification service to reduce losses retailers currently suffer due to fraudulent returns.
“This relationship with Direct Systems will allow us to offer our customers a more
comprehensive solution for addressing retail fraudulent activities which continue to escalate,”
said Tom Gordon, senior vice president and general manager, Equifax Retail Solutions.
4/Refund Control represents a significant step forward in implementing new technology in
the retail environment. Retailers lose billions of dollars every year as a result of refund fraud.
Through the application of state of the art artificial intelligence software, and a powerful database
of information on consumer refund activity, 4/Refund Control is quickly able to identify
potentially fraudulent refund transactions, providing retailers with the information required to
either approve or deny the refund.
“Direct Systems is excited by the opportunity to expand the client base of 4/Refund Control.
This alliance will provide retailers with access to new technology and strategies that will
dramatically improve the effectiveness of the loss prevention programs already in place,” said
Timothy L. Denton, president of Direct Systems, Inc. “Equifax is the worldwide market leader
in information services and a company like ours in an emerging technology couldn’t ask for a
better ally.”
Equifax will distribute 4/Refund Control through existing sales and marketing channels to
retail stores currently connected to Equifax and using check verification and other Equifax
services.
Equifax Retail Solutions is a leading provider of check guarantee, verification and other
information-based decision solutions for retailers, authorizing more than $19 billion worth of
checks around the world in 1997. Equifax is a global leader in providing information,
processing, consulting and software solutions that facilitate and enhance buyer-seller transactions
worldwide. The company serves businesses in the banking, finance, retail, credit card,
telecommunications/utilities and health care administration industries. Equifax is changing the
shape of global commerce through growth and innovation, driven by technology and people. It
operates globally in 17 countries, with sales in 40 countries. Founded in 1899 in Atlanta,
Equifax (NYSE: EFX) today has 10,000 employees around the world. Revenues for the 12
months ended September 30, 1997, exceeded $1.3 billion. Visit the company’s Internet web site
at http://www.equifax.com.