EQUIFAX AND INFOCELLULAR TEAM UP TO HELP REDUCE WRITE-OFFS AND FRAUD FOR WIRELESS CARRIERS

Seamless Interface for Customer Acquisition and Credit Risk Assessment

Atlanta, Jan. 29, 1997 -- Equifax and InfoCellular Inc. are joining forces to offer wireless carriers instant access to the credit risk information they need when signing up new customers.

InfoCellular's InfoCell(tm) software, which already is being used by more than 20 major wireless carriers to guide retail and telemarketing employees in acquiring and signing up new customers, will now provide a seamless electronic link to Equifax Telecommunications and Utilities Services, or ETUS.

The user only enters customer information once within InfoCell and the information is sent automatically to Equifax. The result is an overall customer risk score and a calculated deposit or pre-payment which is presented at the point of sale.

The interface, which is transparent to the customer, accesses all ETUS products which can provide many services in a customized credit decision, including:

• Identification verification
• Driver's License verification
• Fraud alert
• Credit score for wireless industry
• Past telco account history
• Access to commercial credit information

in real time while the customer is in the store.

Val Perry, senior vice president and general manager, ETUS, said, "This process can greatly reduce the carrier's bad debt write-offs and risk of fraud while decreasing the time necessary for credit risk assessment at the point of sale." The process also gives the user more time to spend with the customer, perhaps cross selling additional products and services.

Bill Santo, president of InfoCellular, added, " The integration of Equifax and InfoCellular products provides a user-friendly interface that minimizes training time and greatly increases the efficiency of customer acquisition transactions while reducing risk."

Equifax has led the way in developing scoring models that focus on specialized types of loans and credit accounts. The models are developed by the Equifax Decision Solutions division, a special unit of Financial Services Group devoted to statistical analysis and modeling.

InfoCellular, Inc., of Wayland, Mass., has been providing software products to the wireless industry for more than four years. InfoCellular's products, which are installed at more than 20 major wireless carriers worldwide, provide total customer and distribution channel management from customer acquisition to customer retention. InfoCellular markets its products worldwide through a direct sales force and partnerships.

Equifax Inc. (NYSE:EFX), committed to Global Information Leadership for the Information Age, is the leading provider of information services that help businesses grant credit, authorize and process credit card and check transactions and insure lives and property. Established in 1899 in Atlanta, Equifax today employs 14,000 people throughout North and South America, the United Kingdom and continental Europe. Revenues for the 12 months ended Dec. 31, 1996, exceeded $1.8 billion.

On the internet, InfoCellular is www.infocell.com; Equifax is www.equifax.com.