Equifax Captures 1998 Marketing Award For Excellence

ATLANTA, February 20, 1998 -- -- Equifax Inc. today was honored as a winner of the 1998 Marketing Award for Excellence (MAX) for its premier bankruptcy management tool, Bankruptcy Navigator(r). The Sixth Annual Georgia State University (GSU) MAX awards were held during a breakfast ceremony at the Ritz-Carlton, downtown.

Equifax's Bankruptcy Navigator was selected for outstanding marketing innovation.

"Being named as a winner of the 1998 MAX Award is recognition of how we have been meeting and exceeding customer needs, around the world, for 100 years," said Thomas F. Chapman, Equifax president and chief executive officer. "This tribute is proof positive of our continuing focus on our customers."

Navigator is a comprehensive, total bankruptcy solution including planning, account acquisition, account management and recovery-collections operations. It directly addresses customers bankruptcy issues across the entire credit account life cycle and offers a systematic approach to managing consumer credit delinquency and bankruptcy. The system, driven by the most powerful bankruptcy prediction model in the industry, features a benchmark portfolio review, monthly updates and economic predictions out to 24 months for up to 231 statistical areas comprising the entire United States. All this is tailored to the specific markets and characteristics of the customer's portfolio.

"Equifax's Bankruptcy Navigator was chosen as a winner of this year's 1998 MAX Award because of the innovation and responsiveness of the product to market need," said Danny Bellenger, chair of GSU's Department of Marketing in the College of Business, which sponsored the award along with the Atlanta Business Chronicle.

The 1998 MAX Awards recognize excellence in product, service and marketing innovations developed and launched during 1997 by Georgia-based companies. The entries were judged by GSU's Marketing Round Table, comprised of senior marketing executives representing nearly 30 of Atlanta's major businesses and organizations.

Equifax is a global leader in providing information, processing, consulting and software solutions that facilitate and enhance buyer-seller transactions worldwide. The company serves businesses in the banking, finance, retail, credit card, telecommunications/utilities and health care administration industries. Equifax is changing the shape of global commerce through growth and innovation driven by technology and people. It operates in 17 countries with sales in 40 countries. Founded in 1899 in Atlanta, Equifax (NYSE:EFX) today has 10,000 employees around the world. Revenues for the 12 months ended December 31, 1997, were $1.4 billion. Visit the company's Intrnet web site at http://www.equifax.com.