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Marietta Edmunds Zakas
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EQUIFAX AGGRESSIVELY REPURCHASING STOCK

Company Sends Strong Message: Stock Currently Undervalued -- A Great Buy


ATLANTA, December 23, 1998 -- Equifax is aggressively repurchasing its shares after assessing stock market conditions and concluding its stock is undervalued and a great buy.

"Equifax believes that the repurchase of our stock is an excellent investment and a good move to return value to our shareholders," said Thomas F. Chapman, Equifax president and CEO. "We have maintained the philosophy of stock repurchase for many years. Since 1992, Equifax has repurchased 40 million shares at a cost of $-725 million. The current market conditions present a very attractive buying opportunity, thus taking advantage of the current low purchase price of Equifax stock, which we consider undervalued."

The company's board of directors last authorized a stock repurchase program in October 1997. In 1998, the company has thus far repurchased $146 million in stock. There remains $77 million for stock repurchase.

In authorizing the repurchase, Chapman stressed the demonstration of confidence in the company's direction and strategic growth plans by the company's officers and board of directors. "Equifax consistently builds for the long term growth opportunities and strategic vision has never been more clear. In 1999 the company expects continued revenue and earnings growth despite a challenging economic and business environment."

EQUIFAX (NYSE: EFX) is a worldwide leader in shaping global commerce by bringing buyers and sellers together through its information, transaction processing, consulting and knowledge-based businesses. Equifax serves the banking, financial, retail, credit card, telecommunications/utilities, transportation and healthcare industries and government. Founded in 1899, Atlanta-based Equifax today has 14,000 employees in 18 countries and sales in more than 45 countries. Revenues for the 12 months ended September 30, 1998, were more than $1.5 billion. For more Equifax information, visit the company's Internet web site at www.equifax.com.

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Statements in this press release that relate to future plans, objectives, expectations, performance, events and the like are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements. Those factors could include worldwide and U.S. economic conditions, changes in demand for the company’s products and services, risks associated with the integration of acquisitions and other investments, and other factors discussed in the "forward-looking information" section in the management’s discussion and analysis included in the company’s annual report on Form 10-K for the year ended December 31, 1997, and in the "Year 2000 Information" section in the company’s quarterly report on Form 10Q for the period ended September 30, 1998.

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